Target Tower

Presented with the challenge to develop an additional typology for Target stores, the Target Tower is prototypical design strategy for coupling a residential tower with the science and tradition of a typical Target store. By using existing philosophies of Target as a springboard for development, the many facets of the company’s profile emerged as the ultimate criterion for judgment. Their ideal market, sustainable efforts, and an overall consciousness of design were pressed to develop a residential tower which could be identified as Target’s own and a “big-box” store which would not alter the interior science of the store but could relate to the character of the growing development surrounding the site.